From the Parle-G Girl to the Amul Girl: The Journey of Indian Advertising Through AI
In the Indian advertising industry, iconic characters like the Parle-G Girl and the Amul Girl have held a special place in the hearts of audiences for decades. Recently, these brands have leveraged technological advancements to reimagine and revive their iconic faces. In this article, we will explore the journey of Indian advertising through the lens of AI, focusing on how the Parle-G Girl and Amul Girl have evolved with the help of artificial intelligence. The discussion will delve into the role of advertising techniques and the impact of AI on shaping the future of brand storytelling in India.
Parle-G Girl: A Historic Icon
The image of the little girl seen on Parle-G biscuit packets has become deeply ingrained in people’s minds. For decades, this face has remained extremely popular among the masses. However, in 2023, after a viral video by Instagram influencer Zerveen J Bunshah, the company featured her smiling photo on the Parle-G packet. This sparked a wave of questions—has Parle-G changed its traditional identity?
Amul Girl: The Face of “Utterly Butterly”
In Amul’s advertising strategy, the “Utterly Butterly” Girl holds a significant place. Over the years, this character has become a national icon among Indian consumers. Recently, Amul created a film using AI technology, in which the Utterly Butterly Girl was connected with key moments from Indian history. This reflects how the brand is embracing technological innovation to highlight and preserve its identity.
AI has revealed a new direction for the Indian advertising industry. Brands like Parle-G and Amul are using artificial intelligence to modernize their identities. This technology is proving to be a powerful and effective tool for establishing better engagement with Indian consumers, personalizing advertising campaigns, and analyzing consumer data to develop new strategies.
The journey of Indian advertising from the Parle-G Girl to the Amul Girl through the use of AI reflects how Indian brands are enhancing their advertising strategies through technology. AI has opened up new possibilities for innovation in the advertising industry, allowing brands to establish deeper and more meaningful connections with consumers. This evolution highlights that the advertising sector is constantly growing, with technology and fresh ideas playing a crucial role in its development.